DOC // AIQ-PR-001REV / A

●SOLUTIONSHEET 12 / AI POSTING

§ Solution · Marketing & social media

Your brand, posting every day without touching a key/

"You open Instagram in the afternoon and there's already a new post live. Caption in your voice, original AI-generated image, optimised hashtags. No community manager, no content meetings, no 'what are we posting today?'."

This solution solves the most expensive problem in digital marketing for SMBs: consistency. Brands don't grow on social by posting a brilliant thing every once in a while — they grow by showing up every day. And showing up every day, manually, is exhausting and eventually breaks down.

365

Posts per year, guaranteed

One per day, every day. Doesn't depend on your memory, your holidays, or whether you feel inspired that afternoon.

~$0,05

Cost per post

Cents per post between Gemini text + Gemini Image. One or two orders of magnitude below a community manager.

5 – 10 PM

Human-paced window

Publishes with a random offset within your local window. Doesn't look like a bot — no 11:07 punctual posts, no 4 AM uploads.

LIVE CASE · IN PRODUCTION

@dojo.lacueva — martial arts dojo in Buenos Aires

A dojo with eight distinct disciplines. Each day a discipline rotates and the system generates a dedicated post: caption in Rioplatense Spanish with natural voseo, strong hook upfront, cross-mention to the sister account, 5-8 hashtags mixing Spanish and English, and an original 1:1 image with that discipline's "visual fingerprint".

Jiu Jitsu Muay Thai Kick Boxing Boxeo MMA Taekwondo Shinkage Furo Ryu Funcional

§01 · The problem

Posting every day is exhausting

Social media marketing doesn't reward brilliant content. It rewards constant presence. And constant presence is a full-time job — figuring out what to post, writing it, producing the image, picking hashtags, uploading it. Every single day.

Reality	Before	After
Frequency	You post when you remember (or when you can)	One post per day, without exception
Rhythm	Weeks of silence + five posts on Sunday	Uniform, distributed cadence
Brand voice	Varies depending on who posts that day	Consistent — the prompt is the DNA
Cost	Your hours, or community manager $$	~$0.05 per post + Make cost
Line coverage	Only the disciplines/products you remember	Even rotation across all of them

§02 · Who it's for

Five situations where this pays off

Business with a clear thematic identity

Gym, dojo, academy, restaurant, studio, retail. You need constant presence to capture local customers.

No budget for a community manager

Full-time hire doesn't pencil out, or you tried and the cost/result didn't work. Here the marginal cost per post is cents.

You post when you remember

Weeks go by with no activity, then you upload five things on Sunday. The audience feels both the silence and the spam.

Multiple lines to rotate

Several disciplines, products, or services. You want even coverage and don't want any of them sidelined by lack of time.

You want to try generative AI with a concrete case

You don't know where to start and an assistant that posts on its own is measurable, bounded, and has clear ROI from day one.

§03 · What it does, exactly

The flow, in 6 steps

Every day, at a random time inside the window you define (default 5-10 PM Buenos Aires time, to imitate the organic rhythm of a human), the system runs this flow. No human intervention.

SELECTION

Picks what to post

Rotates among the disciplines, products, or categories you defined. Supports sequential rotation (day 1 discipline A, day 2 discipline B — even and predictable) or random rotation (more spontaneous, less predictable to the audience).

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CAPTION

Gemini 2.5 Pro writes the caption

The AI acts as your community manager. It receives specific brand instructions (tone, vocabulary, base hashtags, preferred CTA, restrictions) and generates an original caption. For the dojo: Rioplatense Spanish with voseo, strong hook upfront, cross-mention, 5-8 hashtags mixing languages.

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IMAGE

Gemini Image generates the image

From the caption, the AI also writes the visual prompt and generates an original 1:1 image (Instagram square format). Cinematic aesthetic, consistent brand palette, no recognisable faces and no text on the image. Each discipline has its own pre-defined visual fingerprint.

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STORAGE

Uploads to Google Drive

The image is uploaded to a Drive folder with a structured filename (lacueva_2026-05-28_muay_thai.jpg), is made public with read permission, and is ready for Instagram to consume via URL.

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PUBLISHING

Publishes on Instagram (or emails you)

Automatic mode: the post publishes directly via the official Instagram Business API. Zero human intervention. | Review mode: instead of publishing, you get an email with the caption, the image, and a link to approve and publish manually. Useful while you build trust in the system.

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LOGGING

Logs everything in Google Sheets

Every run is logged: date, chosen discipline, generated caption, image link, publishing status. Complete traceability to audit what was published, repeat the content that performed best, or train future versions of the prompt.

§04 · Why it works

Five concrete reasons

REASON 01

Effortless consistency

Once configured, it runs by itself. Doesn't depend on your memory, on the community manager being on holiday, or on you feeling inspired. 365 posts per year, guaranteed.

REASON 02

Brand identity preserved

Unlike generic "AI posting" tools that produce flat, recycled content, here the system prompt is custom-written with your voice, your disciplines, your hashtags, your CTA, your emojis. The AI doesn't invent your brand — it imitates it.

REASON 03

Human publishing time

The system posts between 5 and 10 PM local time with a random offset. It doesn't look like a bot. No 4 AM uploads, no 11:07 punctual posts every day.

REASON 04

Marginal cost near zero

A few cents per post between Gemini text + Gemini Image. Compared to a community manager or an agency, the difference is one to two orders of magnitude.

REASON 05

Scalable to multiple brands

The same architecture replicates for other businesses by changing the system prompt, the disciplines/products, and the destination. If you have several accounts or several brands, you don't have to rebuild the solution for each one.

REASON 06

Traceability to improve

Every post is logged with its full content. You can review what performed best, repeat patterns that worked, or tweak the prompt to avoid those that didn't.

§05 · Technical stack

How it's built

Make.com orchestrates the daily flow; Gemini does all the generative work (text + image); Drive and Sheets handle storage and logging; Instagram Business API and Gmail are the output channels.

Component	Technology	Function
Orchestration	Make.com	Runs the daily flow, handles errors and retries
Text generation	Google Gemini 2.5 Pro	Brand-identity caption + image prompt
Image generation	Gemini Image (`gemini-2.5-flash-image`)	Original 1:1 image generated every day
Storage	Google Drive	Repository of generated images
Publishing	Instagram Business API	Automatic posting to the Instagram account
Logging	Google Sheets	Log of every run for traceability
Notification (optional)	Gmail	Review mode: content arrives by email before publishing

Make.com Gemini 2.5 Pro Gemini Image Google Drive IG Business API Google Sheets Gmail No-code

§06 · Requirements

What you need beforehand

§ IMPLEMENTATION REQUIREMENTS● BASELINE

→ A Make.com account (Core plan or above — the solution consumes ~30 ops per day).
→ A Google Cloud Platform account with active billing and the Gemini API enabled. Active billing is required for Gemini Image — without billing enabled, the API rejects image generation requests.
→ An Instagram Business or Creator account connected to a Facebook page (Meta's requirement for using the publishing API).
→ A Google account with access to Drive, Sheets, and Gmail (can be the business one or one dedicated to automations).
→ Written brand guidelines: tone, vocabulary, base hashtags, what to avoid, examples of successful posts. The more material you contribute, the more refined the system prompt will be.
→ List of disciplines, products, or categories to rotate, with a brief description and, optionally, a suggested "visual aesthetic" for each one.

§07 · How we implement it

Three to five business days, six stages

Discovery session

~ 1 hour. We map your brand identity, your disciplines/products, examples of past posts you liked, rotation mode, and time window.

Prompt construction

We write the instructions Gemini will receive on every run. This is the solution's "DNA" and we adjust it until the outputs convince you.

Technical setup

We create the Make connections to Gemini, Drive, Instagram, Sheets, and Gmail. We configure GCP with billing and permissions.

Validation round

We run the automation in review mode (mail-only) for 5 to 7 days. You validate every output and we adjust the prompt based on your feedback.

Switch to automatic mode

Once the outputs satisfy you consistently, we activate direct publishing on Instagram. No human intervention from there on.

Documentation & handoff

We hand off an operational manual so you can pause, modify disciplines, adjust tone, or extend to other networks (Facebook, LinkedIn, X) without depending on us.

§08 · Extensions

Natural paths to grow

The architecture is designed to grow. Once the baseline solution is running, adding capabilities is a matter of extending the scenario, not rewriting it.

EXT 01

Multi-network

Replicate the post on Facebook, LinkedIn, or X with captions adapted to each platform's style. Same flow, same day, adjusted format.

EXT 02

Multiple posts per day

Morning stories + evening feed + weekly reel. Each with its own selection logic, prompt, and format.

EXT 03

Event reactivity

Automatic posts when there's an event: business anniversary, holiday, tournament winner, product launch.

EXT 04

Performance analysis

Read Instagram metrics and adjust the prompt according to what kind of content performs best. Closes the loop between generation and measurement.

EXT 05

Carousel generation

Instead of a single image, several in sequence with a narrative thread. Useful for more educational content or storytelling.

EXT 06

Centralised multi-brand

A single scenario handling N brands with distinct prompts and catalogues. Ideal for agencies or holdings with several accounts.

§09 · Next step● ACTION

Does your brand need to be on social every day?

In a 30-minute call we define whether this solution fits your business, what disciplines/products we'd rotate, and we send you a fixed quote. If you want to see the live case running, open Instagram and search @dojo.lacueva.

Book a call → Request a quote